The Euston Plaza is ideally located in literary Bloomsbury, right in the heart of London on the border between the West-End and the City. Situated just minutes from the hustle and bustle of the West End, 'Theatreland' and Oxford Street shopping yet in the immediate home place of The British Museum, British Library with "Peter Pan" and Charles Dickens House (across the Road). The Euston Plaza has since opening in 1991 has proved to be one of the most popular modern four star hotels in Central London, providing high levels of standard, service and facilities for the more demanding traveller.